Tsunan Sake Brewery (Headquarters: Tsunan Town, Niigata Prefecture; President: Kengo Suzuki; hereafter “Tsunan Sake Brewery”) is pleased to announce its participation in “JVREX Food 2025 USA,” a cutting-edge virtual exhibition aimed at showcasing Japanese food and beverages to international markets. Hosted by BorderTech, this event will take place from February 1 to February 28, 2025. Through the event’s metaverse platform, Tsunan Sake Brewery will introduce the appeal of its sake to American food buyers, trading companies, and industry professionals.
Exhibition Highlights from Tsunan Sake Brewery
Based in Tsunan Town, Niigata Prefecture, Tsunan Sake Brewery is dedicated to producing high-quality sake. Utilizing this virtual platform, the brewery will showcase its latest offerings, including the “GO Series” and “GO GRANDCLASS UONUMA KOSHIHIKARI EDITION.” At the Tsunan Brewery virtual booth, visitors can explore:
- Insights into the brewery’s craftsmanship and innovative approaches.
- Detailed product information and pairing suggestions.
- Real-time business negotiations with representatives via AI-supported communication tools.
About JVREX Food 2025
“JVREX Food 2025” is an innovative metaverse exhibition designed to support Japanese food companies in expanding internationally. Equipped with features such as intuitive VR navigation, AI translation tools, and real-time virtual business negotiation capabilities, the event enables seamless communication across geographical and linguistic barriers.
Building on its 2024 success, which garnered 11,900 inquiries from buyers, the 2025 edition introduces genre-specific events, focusing on beverages, natural foods, and Japanese sweets. These specialized categories enhance promotional opportunities and facilitate deeper international market penetration.
Why Tsunan Sake Brewery is Participating
Tsunan Sake Brewery has previously collaborated on creating metaverse spaces such as the “Lunar Sake Cellar,” aimed at showcasing the brewery’s vision of wellbeing and the cultural essence of Japanese sake.
By participating in “JVREX Food 2025,” the brewery aims to strengthen its presence in the competitive U.S. market. This participation will help build long-term relationships with buyers and distributors while sharing the unique qualities and cultural appeal of Tsunan Brewery’s sake with the world.
Event Details: JVREX Food 2025 USA
- Event Name: JVREX Food 2025 USA
- Dates: February 1–28, 2025
- Format: Online Metaverse Exhibition
- Host: BorderTech
- Website: www.jvrex.com
About Tsunan Sake Brewery
Tsunan Sake Brewery is located in Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture. The area is known for its heavy snowfall, and the brewery uses natural spring water sourced from the nearby 2,000-meter-high mountains. The sake is crafted using locally grown “Gohyaku Mangoku” and “Uonuma Koshihikari” rice, with a focus on sustainable brewing that coexists with nature. The brand concept, “Brew for Future – Brewing for a Sustainable Future,” reflects this commitment. Under a new leadership structure since 2023, Tsunan Sake Brewery aims to create new value through the fusion of traditional sake brewing and science, with a focus on expanding its presence in international markets.
https://tsunan-sake.com/
