Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Nakauonuma District, Niigata Prefecture; Representative Director: Kengo Suzuki, hereinafter “Tsunan Sake Brewery”) held a sake tasting event at Ponshukan Niigata Station Store over two days, July 5 (Saturday) and 6 (Sunday), 2025.
At the event, a diverse lineup of sake was offered, including “GO DINER,” which won a Gold Medal at the International Wine Challenge (IWC) 2025; “GO DOLCE,” which won a Silver Medal at the Milano Sake Challenge 2022; the summer-limited “Tsunan Ai Takisuzushi”; and “GO TERRACE,” brewed with Uonuma-grown Koshihikari rice. The small-size “PIN Bottles” were especially popular, gaining support across generations, particularly among younger visitors.
According to the tasting survey, most respondents described the sake as “slightly sweet” and highlighted its elegant aromas reminiscent of apples and pineapples, as well as soft notes evocative of bananas and melons. These responses indicate growing interest in the delicate fragrance and flavor profile of Tsunan Sake Brewery’s sake.
When asked “In what situations would you like to enjoy this sake?”, many answered “with family and friends” or “on celebratory occasions,” revealing a clear demand for enjoying sake in special moments. There was also an increase in younger attendees, with fruity “GO DOLCE” proving especially popular among sake beginners, while sake enthusiasts favored the rich umami of “Tsunan Ai Takisuzushi.”
Going forward, Tsunan Sake Brewery plans to leverage this feedback by strengthening its gift proposals with premium packaging such as decorative boxes and cartons, exploring new sales styles tailored to special occasions.
Tsunan Sake Brewery remains committed to promoting the appeal of sake that fuses tradition and modernity, engaging a broad audience including the younger generation.
Event Overview
Venue: Ponshukan Niigata Station Store
https://www.ponshukan.com/niigata/
Date & Time: July 5 (Saturday) – July 6 (Sunday), 2025, 10:00 AM – 7:00 PM
Tasting Lineup:
- “GO DINER” (Gold Medal, IWC 2025)
- “GO DOLCE” (Silver Medal, Milano Sake Challenge 2022)
- Summer-limited “Tsunan Ai Namagenshu”
- “GO TERRACE” brewed with Uonuma Koshihikari rice
…and more.
About Tsunan Sake Brewery
Tsunan Sake Brewery Co., Ltd. is a sake brewery headquartered in Tsunan Town, Nakauonuma District, Niigata Prefecture. Located in one of Japan’s heaviest snowfall areas, the brewery uses pristine natural meltwater from the surrounding 2,000-meter-class mountains as its brewing water. Its sake brewing, using locally grown sake rice varieties such as “Gohyakumangoku” and “Uonuma Koshihikari,” is characterized by a style that blends harmony with nature and innovation. Under the brand concept “Brew for Future – Brewing for a Symbiotic Future,” Tsunan Sake Brewery continues to pursue excellence. In 2025, the brewery was awarded the Niigata Governor’s Prize (1st place) at the Echigo-style Sake Brewing Technology Championship, a competition recognizing outstanding brewing techniques.
https://tsunan-sake.com/
