Tsunan Sake Brewery Co., Ltd. (Head Office: Tsunan Town, Nakauonuma District, Niigata, Japan; President & CEO: Kengo Suzuki) participated in Taipei International Wine & Spirits Festival 2025 held at Taipei Nangang Exhibition Center from November 14 (Thu) to November 17 (Sun), 2025. Throughout the event, the company widely introduced the appeal of Japanese sake and Tsunan Sake Brewery’s initiatives at the booth hosted by Fukuhaku.
During the exhibition period, President & CEO Dr. Kengo Suzuki (Ph.D. in Agriculture; Ph.D. in Medicine) took the stage together with PH Tsai Pei-Hsin, who leads Fukuhaku’s sake selection business, for a lecture titled “Brew for Future — The Challenge and Value of Brewing Sake from Table Rice.” With tasting included, they explained Tsunan’s unique terroir in one of the world’s heaviest snowfall regions and the significance of brewing with table rice, especially Uonuma-grown Koshihikari. The session drew strong interest from many visitors.
At the exhibition booth, Tsunan Sake Brewery introduced a range of sake products, with a focus on its flagship premium line, GO GRANDCLASS Uonuma Koshihikari Edition. In particular, GO GRANDCLASS, which received the Platinum Award at the Milano Sake Challenge, was highly acclaimed. Through tastings, the team engaged in extensive dialogue with Taiwanese consumers and food & beverage professionals.
Lecture Overview
- Title: Brew for Future — The Challenge and Value of Brewing Sake from Table Rice
- Date & Time: November 17, 2025 (Mon) 11:50–12:30
- Venue: Taipei Nangang Exhibition Center, Hall 2 — Tasting Classroom
- Organizer: Fukuhaku Co., Ltd. | Q1108
- Speakers: Kengo Suzuki (Tsunan Sake Brewery) / PH Tsai Pei-Hsin (Fukuhaku Sake Selection)
Key Topics Covered
- The value of brewing with table rice and the scientific rationale behind it
- Practical examples of Tsunan’s sustainable management under “Brew for Future”
- The outlook for AI-enabled “smart brewing” and a circular brewing model through resource recycling
- Sensory experience and market potential through tasting internationally awarded sake
Results and Future Outlook
In Taiwan’s sake market, interest is growing in health-related attributes, compelling brand stories, and high quality. Through this lecture and the exhibition booth activities, Tsunan Sake Brewery created numerous new touchpoints with local consumers and buyers.
Tsunan Sake Brewery will continue to strengthen its global expansion, including in Taiwan, and will keep communicating new value in Japanese sake with the aim of “brewing a future of coexistence.”
About Tsunan Sake Brewery
A sake brewery located in a remote region known for heavy snowfall, Tsunan Sake Brewery Co., Ltd. is based in Tsunan Town, Nakauonuma District, Niigata, Japan—one of Japan’s foremost snowfall areas. The brewery uses natural spring water sourced from mountains rising to around 2,000 meters as its brewing water. Under the brand concept “Brew for Future — Brewing a Future of Coexistence,” Tsunan Sake Brewery crafts sake using locally produced rice varieties such as Gohyakumangoku and Uonuma-grown Koshihikari. In 2025, the brewery won the Niigata Governor’s Award (1st place) at the Echigo-ryu Sake Brewing Techniques Competition, which recognizes excellence in brewing craftsmanship.
Tsunan Sake Brewery website: https://tsunan-sake.com/
