Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan, Niigata; CEO: Kengo Suzuki), a pioneer in fusing traditional sake brewing with cutting-edge “Smart Brewing” technology, is proud to announce the successful launch and tasting events of its premium label “Tsunan Ai: Blue” in Portland, Oregon. This expansion is realized through a strategic collaboration with the Niigata-based trading firm Atago Corporation and the local specialist Namazake Paul Imports.
Bridging Niigata’s Snow Country and Portland’s Craft Culture
The tasting and sales events were hosted at two premier locations in the Portland area: Uwajimaya Beaverton, a hub for authentic Asian ingredients, and Fulamingo, a specialty store renowned for its curated selection products. These venues were selected to connect the “terroir” of Tsunan—a region known for its heavy snowfall and pure water sources—with Portland’s discerning community that values craftsmanship and sustainability.
A Fusion of Tradition and Science
Under the leadership of CEO Kengo Suzuki, who holds Ph.D.s in both Agriculture and Medicine, Tsunan Sake Brewery employs “Smart Brewing” techniques. By analyzing biological data and environmental variables, we ensure that the traditional skills of the Toji (master brewer) are enhanced, not replaced, allowing for consistent high-quality production even amidst changing climate conditions.
About “Tsunan Ai: Blue”
“Tsunan Ai: Blue” represents the essence of Tsunan’s environment. Brewed using the ultra-soft meltwater from the Naeba mountain range, this sake embodies the clean, crisp air of the snow-covered forests where our brewery stands. It is designed to express the deep connection between the land and the brew, offering a taste that is both transparent and profound.
Comment from Kengo Suzuki, CEO of Tsunan Sake Brewery
“Our mission, ‘Brew for Future,’ is about creating a symbiotic relationship between nature, community, and technology. Portland shares a similar spirit of respecting local resources and artisanal quality. With the support of Atago Corporation and Namazake Paul Imports, we are thrilled to bring ‘Tsunan Ai: Blue’ to this vibrant city. We believe that the story of our snow-aged terroir, supported by data-driven craftsmanship, will resonate deeply with the people of Portland.”
About Tsunan Sake Brewery
Located in the heavy snow region of Tsunan, Niigata Prefecture, Tsunan Sake Brewery focuses on sustainable brewing using local rice and pure spring water. The company is aggressively expanding its global footprint, aiming to redefine sake brewing through the integration of AI and biotechnology while preserving the sanctity of its local terroir.
https://tsunan-sake.com/
