Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Nakauonuma District, Niigata Prefecture; President: Kengo Suzuki) exhibited at “Niigata Sake no Jin 2025,” one of Japan’s largest sake events, held on March 8–9, 2025. Many visitors from Japan and abroad had the opportunity to experience Tsunan’s sake.
“GO GRANDCLASS Uonuma Koshihikari Edition” Receives High Praise
At Tsunan Sake Brewery’s booth, the “GO GRANDCLASS Uonuma Koshihikari Edition” garnered significant attention from visitors. This special junmai daiginjo sake is made using 100% Uonuma Koshihikari rice, one of Japan’s finest rice varieties, bringing out the natural sweetness and umami of the rice to the fullest. Its rich aroma and smooth taste were highly acclaimed, with many sake enthusiasts expressing their delight, saying, “It’s incredibly delicious” and “It’s different from other sake.”
Many visitors returned to the booth for additional tastings after their initial sample, and as a result, the sake prepared for two days of sales sold out on the first day. On the second day, additional stock was transported from the brewery, but that too quickly sold out, demonstrating the overwhelming popularity of the product.
Guided Introduction by DJ Kamoshitaro
Additionally, the Tsunan Sake Brewery booth welcomed DJ Kamoshitaro, the chairman of the “Tsunan Fermentation Culture Study Group” and an active fermentation curator. He introduced visitors to the appeal of Tsunan’s sake as a representative fermented beverage from the region. He also proposed the potential of delicious fermented foods made from sake lees that contribute to longevity, highlighting sustainability efforts that maximize by-products from the sake brewing process to promote a more sustainable food culture.
Future Outlook
Through its participation in Niigata Sake no Jin 2025, Tsunan Sake Brewery aims to expand its reach beyond Japan to international markets while continuing to create new value centered on fermentation culture.
Event Overview – Niigata Sake no Jin 2025
- Dates: March 8 (Sat) – March 9 (Sun), 2025
- Two sessions per day with limited capacity (3-hour sessions per round)
- Session 1 (Morning): 10:00–13:00 (Tasting starts at 10:30)
- Session 2 (Afternoon): 14:30–17:30 (Tasting starts at 15:00)
- Two sessions per day with limited capacity (3-hour sessions per round)
- Venue: “Toki Messe” Wave Market
About Tsunan Sake Brewery
Tsunan Sake Brewery is a sake brewery based in Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture. The region is known for its heavy snowfall, and the brewery uses natural spring water sourced from 2,000-meter-high mountains for brewing. Utilizing locally grown rice varieties such as Gohyakumangoku and Uonuma Koshihikari, Tsunan Sake Brewery embraces a brewing philosophy that harmonizes with nature.The brand concept, “Brew for Future – Brewing a Coexisting Future,” reflects the company’s commitment to innovation and sustainability. Since its new leadership structure was established in 2023, Tsunan Sake Brewery has been integrating science and sake brewing to create new value and expand into international markets.
For more information, visit: https://tsunan-sake.com/
