On August 12, 2024, Kengo Suzuki, President of Tsunan Sake Brewery Co., Ltd., paid a courtesy visit to Hukuhaku Co., Ltd. in Taiwan. During this visit, both companies introduced their respective businesses and engaged in discussions on strategies for expanding the presence of Japanese sake in the Taiwanese market, as well as further global expansion.
Hukuhaku Co., Ltd. — Promoting the Appeal of Japanese Sake in the Taiwanese Market
Hukuhaku offers Japanese sake selection services in the Taiwanese market, aiming to integrate Japanese sake into the daily culinary culture of Taiwanese consumers. The company leverages its strengths in offering high-quality products, sustainable packaging, and customizable services, which have contributed to its growing market share in Taiwan.
Tsunan Sake Brewery Co., Ltd. — Regenerative Sake Brewing Rooted in the Region
Tsunan Sake Brewery is headquartered in Tsunan Town, Niigata Prefecture, a region known for its heavy snowfall. The brewery utilizes the harsh winter climate to produce sake in its unique “Snow Brewery,” an environment that optimizes microbial control and results in high-quality sake. Kengo Suzuki highlighted the brewery’s commitment to regenerative sake brewing that harnesses local specialties, a dedication that has earned Tsunan Sake Brewery numerous awards. Furthermore, the company is incorporating smart brewing technologies that combine AI with research on fermentation microbes to further enhance the quality of their products.
Expansion into the Taiwanese Market and Global Strategy
Hukuhaku shared insights on the demand and trends in the Taiwanese market as part of the discussions on expanding Japanese sake in Taiwan. Over the past decade, the demand for Japanese sake in Taiwan has steadily increased, with approximately 400 brands and over 3,000 varieties now available. The growing demand for high-priced, premium-quality sake presents a significant opportunity for Tsunan Sake Brewery’s high-quality products to succeed in the Taiwanese market.
Additionally, the visit included discussions on the potential for collaboration in global sake expansion. By combining Tsunan Sake Brewery’s unique brewing techniques with hukuhaku’s marketing expertise, both companies explored the possibility of creating a competitive product offering in Taiwan and related markets.
Future Prospects
Through this courtesy visit, Tsunan Sake Brewery and Hukuhaku reaffirmed their commitment to strengthening their cooperation in the Taiwanese market and pursuing initiatives with a global perspective. The companies confirmed their intention to continue exploring collaborative efforts in Taiwan, a market geographically and culturally close to Japan, as part of their ongoing strategic discussions.