Tsunan Sake Brewery participated in the “Niigata Sake Festival 2024” held in Niigata City in March 2024.

niigata The Sake Festival

Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Niigata Prefecture, CEO: Kengo Suzuki, hereinafter referred to as Tsunan Sake Brewery) participated in the “Niigata Sake Festival 2024” held at the Toki Messe Niigata Convention Center in Niigata City, Niigata Prefecture, over two days on Saturday, March 9, and Sunday, March 10, 2024.

The Niigata Sake Festival 2024 marks the 20th anniversary of the event, becoming a valuable venue for people who love Japanese sake and wish to deepen their knowledge of Niigata’s sake culture. For Tsunan Sake Brewery, participating is crucial to widely promote the local brands produced by our brewery. This year, we offered free tastings and sales of our ginjo sake “Tsunan Ai” and junmai sake “Tsunan Kogane.”

Tsunan Sake Brewery Exhibitions
Tsunan Sake Brewery Exhibitions

As souvenirs, in addition to the traditional 720ml bottles of “Tsunan Ai” and “Tsunan Kogane,” our six-type GO POCKET series was also popular. Both the tastings and the products for sale were so popular that they sold out by the end of the event, and we received various opinions. We plan to use the feedback from the attendees to develop our business and products further.

tsunan ai
tsunan ai Tasting offerings

About the Niigata Sake Festival 2024

The Niigata Sake Festival 2024 is a large-scale event showcasing Niigata Prefecture’s Japanese sake, held at the Toki Messe Niigata Convention Center Wave Market in Niigata City on Saturday, March 9, and Sunday, March 10, 2024. Participants at the event enjoyed tasting approximately 500 varieties of Japanese sake from about 80 breweries within Niigata Prefecture, alongside Niigata’s food culture.
Event Dates: Saturday, March 9, 2024, to Sunday, March 10, 2024
Address: 6-1 Bandaijima, Chuo-ku, Niigata City, Niigata Prefecture / Toki Messe


The GO POCKET series consists of sake filled in pouches, suitable for carrying, ideal not only for mountaineering and camping but also at stadiums where carrying bottles is difficult. It’s possible to enjoy hot sake prepared in a water bath or freeze the sake to enjoy cold atop a mountain. You can discover new ways to enjoy Japanese sake according to your preferences.

About Tsunan Sake Brewery

Tsunan Sake Brewery is a Japanese sake brewery headquartered in Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture. Known for its heavy snowfall, the area uses natural spring water from mountains reaching 2,000 meters in elevation for brewing. Utilizing the local sake rice variety “Gohyakumangoku,” we are committed to brewing sake in harmony with nature, with “Brew for Future—Brewing a Coexisting Future” as our brand concept. With a new management system from 2023, we aim to create new values and expand overseas by combining the brewery with science.