Tsunan Sake Brewery is pleased to announce its participation in the Sustainable Food CAMP 2024, held in Malaysia from February 28th to 29th, 2024. The event, organized by Sustainable Food Asia Co., Ltd., served as an international conference aimed at shaping the future of the sustainable food industry.
Taking place in Putrajaya, Malaysia, the Sustainable Food Camp brought together food technology experts for panel discussions, networking dinners, corporate presentations, product tastings, and discussions on business ideas. The goal of the event was to foster collaboration and innovation towards the development and dissemination of sustainable food, with an eye towards the future of food in 2050.
The Sustainable Food CAMP is dedicated to molding the future of the sustainable food industry. At this year’s event, Tsunan Sake Brewery, among other participating teams, provided deep insights into technological innovation, the expansion of the sustainable food market, and changing consumer behaviors through exhibitions and discussions. These interactions offered valuable learning opportunities for all attendees, enhancing their commitment to sustainable food production.
Highlights from the Sustainable Food CAMP 2024 included panel discussions focusing on the utilization of new technologies in developing sustainable foods, raising consumer awareness, and introducing these products into the market. Emphasis was placed on reducing environmental impact during production and the importance of education to facilitate sustainable choices by consumers.
Despite growing interest in sustainable food, it was discussed that appropriate information provision and education are essential for consumers to make sustainable choices. Storytelling and experiential marketing play a crucial role in this aspect. Co-creation with participants from diverse backgrounds is vital for generating sustainable solutions. Developing sustainable foods that cater to local cultures and needs can enhance market acceptance and contribute to the widespread adoption of sustainable foods. Innovations in production methods, the use of biotechnology, and collaboration among startups are key to improving the sustainable food production chain, leading to cost reduction and the promotion of innovation.
The discussions at Sustainable Food CAMP 2024 provided Tsunan Sake Brewery with new insights into its role within the sustainable food industry. The brewery plans to develop and implement a concrete action plan for promoting sustainable food production and consumption based on the knowledge gained.
About Tsunan Sake Brewery’s Regenerative Brewing
Tsunan Sake Brewery, located in Tsunan Town, Niigata Prefecture, aims to pursue regenerative brewing in harmony with the local community, leveraging the region’s rich natural environment. Benefiting from the heavy snowfall area, the brewery specializes in making premium Daiginjo sake using the locally produced sake rice “Gohyakumangoku” in its “snow-covered warehouse,” embodying a sustainable production method that is conscious of a circular society. Tsunan Sake Brewery strives to revitalize the local economy and conserve the environment by blending tradition and innovation in its brewing practices.
About Sustainable Food Camp 2024
Sustainable Food Camp is an international conference designed to shape the future of the sustainable food industry. Aimed at promoting cooperation and innovation for the development and dissemination of sustainable food by 2050, the Sustainable Food Camp 2024 held in Putrajaya, Malaysia, gathered food technology experts for panel discussions, networking dinners, corporate presentations, product tastings, and business idea discussions.