Tsunan Sake Brewery Co., Ltd. (Head Office: Tsunan Town, Nakauonuma District, Niigata Prefecture; CEO: Kengo Suzuki; hereinafter “Tsunan Sake Brewery”) held a special event from Saturday, May 3 to Tuesday, May 6, 2025, in celebration of its flagship sake “Tsunan” winning first place and the Niigata Governor’s Award at the 2024 Echigo-style Brewing Techniques Championship.
The event took place at the brewery’s storefront in Tsunan and was blessed with occasional sunshine. Visitors came not only from the local area but also from distant regions such as Tokyo and Tohoku. The venue was lively with a wide range of guests enjoying the sake and festivities.
During the event, Tsunan Sake Brewery offered complimentary tastings of four varieties from the “Tsunan” series, distributed free sake lees (available while supplies lasted), and ran a fun “Sake Lees Gacha” for attendees. Customers who made purchases of ¥3,000 (incl. tax) or more received exclusive original gifts.
President Kengo Suzuki also appeared at the venue and personally explained the significance of receiving the Niigata Governor’s Award, expressing his gratitude for the continued support of customers and stakeholders. His presence added a personal and memorable touch for many visitors.
The distributed sake lees, a byproduct of sake brewing, are known to be rich in nutrients that support beauty and wellness, such as B vitamins, amino acids, and dietary fiber. These contribute to maintaining skin health and improving gut flora. Visitors appreciated the opportunity to take home this traditional ingredient born from Niigata’s pure snowmelt and time-honored brewing techniques.
This event provided a valuable opportunity for guests to experience the spirit of Tsunan’s brewing tradition firsthand, set against the beautiful spring backdrop of Tsunan’s natural environment.
Tsunan Sake Brewery remains committed to crafting high-quality sake rooted in local resources and to sharing the appeal of Japanese fermentation culture with a broader audience.
Event Overview
- Dates: May 3 (Sat) – May 6 (Tue), 2025
- Location: Tsunan Sake Brewery Storefront
7141 Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture - Details:
・Free tasting of 4 “Tsunan” series sake varieties
・Exclusive gift with purchases over ¥3,000 (tax included)
・Free distribution of fresh sake lees (limited supply)
・“Sake Lees Gacha” lottery
About Tsunan Sake Brewery
Tsunan Sake Brewery is a sake producer headquartered in Akinari, Tsunan Town, Niigata Prefecture—a region known for its heavy snowfall. The brewery uses natural spring water sourced from 2,000-meter-high mountains and locally grown sake rice varieties such as Gohyakumangoku and Uonuma Koshihikari. Embracing the concept “Brew for Future – Brewing a Future of Harmony,” the brewery practices sustainable and nature-integrated sake making. In 2025, Tsunan Sake Brewery was awarded First Prize (Governor of Niigata Award) at the 2024 Echigo-style Sake Brewing Technology Championship.
