Tsunan Sake Brewery Co., Ltd. (Headquartered in Tsunan Town, Niigata Prefecture, CEO: Kengo Suzuki, hereinafter referred to as Tsunan Sake Brewery) participated in the “Tsunan Snow Festival 2024” held in Tsunan Town, Niigata Prefecture, on March 9, 2024 (Saturday).
At the Tsunan Snow Festival 2024, Tsunan Sake Brewery offered warm sake served in the traditional “hot sake” style, made from locally produced sake, and sold GO PIN bottles and GO SPARKLING. Additionally, visitors enjoyed complimentary warm amazake made from homemade sake lees, offering a moment of warmth for both the heart and body.
On the day of the event, the booth was visited by Tsunan’s Mayor Haruka Kuwabara, city council members from the friendly city of Sayama, and Lee Chung-woo, the Mayor of Yeoju City, South Korea, among others. They provided comments on the alcohol served by our company. Tsunan and Yeoju have been sister cities since July 23, 1999, aiming to promote internationalization of the town, especially through exchanges with overseas cities centered around youths, to deepen mutual understanding in culture and education.
The festival concluded with the launch of sky lanterns accompanied by fireworks, adding color to the winter night sky. Tsunan Sake Brewery conducted the sky lantern launch with the hope and desire to create a sustainable and renewable world while thinking about regional promotion.
About the Tsunan Snow Festival
The Tsunan Snow Festival is a winter event held in Tsunan Town, located at the southernmost part of Niigata Prefecture. In this region, known as one of Japan’s heaviest snowfall areas, various activities are conducted to explore the beauty and fun of snow. The launch of magical sky lanterns is especially famous, where participants send their wishes to the heavens through thousands of glowing lanterns floating in the winter night sky. The festival provides an opportunity to enjoy creative snow play and the beauty of nature even in the cold.
For more information, visit: https://snowfes.info/
About Tsunan Sake Brewery
Tsunan Sake Brewery is a sake brewery headquartered in Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture. Known for its heavy snowfall, the region utilizes natural spring water from mountains reaching 2,000 meters in elevation for sake brewing. Using the local sake rice variety “Gohyakumangoku,” the brewery engages in sake production in harmony with nature, embracing the brand concept of “Brew for Future—Brewing a Coexistent Future.” With a new structure from 2023, the brewery aims to create new value and expand internationally by combining the traditions of sake brewing with modern science.
For more information, visit: https://tsunan-sake.com