Tsunan Sake Brewery Co., Ltd. (Head Office: Tsunan Town, Niigata Prefecture, Representative Director: Kengo Suzuki, hereinafter referred to as Tsunan Sake Brewery) participated in the “JRE Local Hub Tsubamesanjo in Tokyo Station” from September 2 to 8, 2024, an event organized by the JR East Niigata Branch and Dots and Lines Co. The company supported the sale of its sake at the FARM8 booth during the event. This event aimed to widely promote the local industries and culture of Niigata, particularly around Tsubamesanjo, in the Tokyo metropolitan area and to create new business opportunities.
Overview of the “JRE Local Hub Tsubamesanjo in Tokyo Station” Event
“JRE Local Hub Tsubamesanjo” is an event that serves as a regional revitalization workplace, showcasing the techniques and products of the Tsubamesanjo region in Niigata to business professionals in the Tokyo metropolitan area. In 2024, local artisans and companies from Tsubamesanjo exhibited their products, and business matching opportunities were provided. Furthermore, local products and crafts were displayed and sold, allowing visitors to experience the charm of the Tsubamesanjo area.
- Event Dates: Monday, September 2, 2024, to Sunday, September 8, 2024
- Time: 11:00–20:00 (First day starting at 13:00)
- Venue: Event Space “Square Zero” on the B1 Floor of JR Tokyo Station
- Organized by: JR East Niigata Branch, Dots and Lines Co., Ltd.
Tsunan Sake Brewery’s Exhibit
At FARM8’s booth, Tsunan Sake Brewery showcased its flagship “GO Series,” allowing many visitors to sample the sake. The GO Series, made from rice produced locally, was highly praised for its rich flavor and aroma. The exhibition, held at Tokyo Station, a key transportation hub, provided an excellent opportunity to introduce a wide audience to the concept of “Tabinomi,” which encourages travelers to enjoy sake on their trips using the brewery’s PIN bottle. The booth attracted significant interest from visitors.
Collaboration with FARM8
Through its collaboration with FARM8, Tsunan Sake Brewery’s sake was paired with local ingredients, offering visitors a taste of Niigata’s food culture. FARM8, a company dedicated to developing solution-based food products and creating systems for “[Eating the Region],” aims to contribute to the development of local industries. This exhibition allowed visitors to experience the deeper charms of Niigata.
FARM8 website: https://farm8.jp/
About Tsunan Sake Brewery
Tsunan Sake Brewery is a sake brewery located in Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture. This region is known for its heavy snowfall, and the brewery uses natural spring water sourced from the nearby 2,000-meter mountains in its brewing process. Using the locally unique sake rice variety, “Gohyakumangoku,” the brewery practices sake making that coexists with nature, under the brand concept “Brew for Future – Brewing a Sustainable Future.” Since 2023, with a new management team in place, the brewery has been working to create new value through the integration of sake brewing and science, with plans for overseas expansion.
Website: https://tsunan-sake.com