Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Niigata Prefecture; President: Kengo Suzuki; hereinafter “Tsunan Sake Brewery”) exhibited at the “59th Supermarket Trade Show 2025,” held at Makuhari Messe from Wednesday, February 12 to Friday, February 14, 2025.
Retail and Sake Industry Professionals Visit the Booth
During the exhibition, more than 300 professionals from the retail and sake industries visited the Tsunan Sake Brewery booth. Special attention was drawn to the PIN bottle, which combines convenience and design, and the “GO POCKET,” a pouch-style sake that offers a new, portable drinking experience.
Visitors shared positive feedback, such as “This packaging is likely to appeal to younger generations” and “The combination of smooth drinkability and high quality is very attractive,” expressing great expectations for Tsunan Sake Brewery’s innovative approach.
Future Prospects: Bringing the Tradition and Innovation of Tsunan Town to the Nation
Tsunan Sake Brewery crafts sake using the pure snowmelt water of Niigata Prefecture’s Tsunan Town, a region known for its heavy snowfall, and high-quality sake rice grown by local contract farmers. By incorporating insights gained from this exhibition, the company aims to merge traditional brewing techniques with modern lifestyle trends, making sake more accessible to people nationwide. Tsunan Sake Brewery will continue to drive innovation while sharing the unique flavors of the snowy region with both domestic and international markets.
Comment from the Exhibition Representative [Sales Manager / Kazuhiro Tachibana]
“We participated in the 59th Supermarket Trade Show 2025 with the desire to bring Tsunan Sake Brewery’s delicious sake to people across Japan. It was a pleasure to directly introduce our products and receive valuable feedback from visitors. We will continue striving to meet the needs of our customers. Please feel free to reach out with any inquiries!”
Overview of the 59th Supermarket Trade Show 2025
- Event Dates: February 12 (Wed), 13 (Thu), and 14 (Fri), 2025, from 10:00 AM to 5:00 PM (*Closing at 4:00 PM on the final day)
- Organizer: Japan Supermarket Association (JSA)
- Venue: Makuhari Messe
- Supporters: Ministry of Economy, Trade and Industry; Ministry of Agriculture, Forestry and Fisheries; Ministry of Health, Labour and Welfare; Consumer Affairs Agency; Japan External Trade Organization (JETRO); U.S. Embassy Agricultural Trade Office; FMI Japan, and others
About Tsunan Sake Brewery
Tsunan Sake Brewery is a Japanese sake brewery headquartered in Akinari, Tsunan-machi, Nakauonuma District, Niigata Prefecture. The region is known for heavy snowfall, and the brewery uses natural spring water from the 2,000-meter-high mountains for sake production. Utilizing locally grown rice such as Gohyakumangoku and Uonuma Koshihikari, Tsunan Sake Brewery embraces a brewing philosophy that harmonizes with nature. Its brand concept, “Brew for Future – Brewing a Future of Coexistence,” reflects this commitment. Since 2023, under a new leadership structure, the brewery has been integrating science with sake brewing to create new value and expand its presence internationally.
https://tsunan-sake.com/
